Skip to main content

What started off as a grand thesis, though apathy and time constraints, became a nice little list of concepts and standards to evaluate a the quality, caliber and effectiveness of a logo design.

Logo Design Considerations

  • Visual Balance
  • Make and break the grid
  • A Hook
  • Optical illusion, Visual trick
  • Graphic Framing, Illustration Cropping
  • Grid Structure
  • Implied, or underlying grid structure
  • Integration between Graphic & Typography
  • Size Versatility
  • Visual Reduction
  • Interlocking, Nesting, Typography
  • Font Appropriateness, uniqueness, industry relevance