What started off as a grand thesis, though apathy and time constraints, became a nice little list of concepts and standards to evaluate a the quality, caliber and effectiveness of a logo design.
Logo Design Considerations
- Visual Balance
- Make and break the grid
- A Hook
- Optical illusion, Visual trick
- Graphic Framing, Illustration Cropping
- Grid Structure
- Implied, or underlying grid structure
- Integration between Graphic & Typography
- Size Versatility
- Visual Reduction
- Interlocking, Nesting, Typography
- Font Appropriateness, uniqueness, industry relevance
