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In Spring of 2019, we launched a new eCommerce website for the Colorado-based startup, Go Craft Box. GCB sells DIY craft kits targeted at small groups looking for fun and creative activities that they can work on together.

Product-centered design

The core aim of the Go Craft website is to sell products while telling the brand’s story. The home page showcases featured products in a high priority position, while the simple navigation helps users learn about GCB and view the full inventory quickly. In addition, we customized the single-product template to include specific details about each craft box, such as Materials and Skill Level.