Premium fitness equipment brand Sunny Health & Fitness enlisted our services to completely overhaul their website design, resulting in an intuitive E-Commerce site that matches the sleek, sporty nature of their company. This fast-paced project came together beautifully due to effective teamwork within the DD9 team and active communication with the client. The site is constructed on the WordPress CMS using the WooCommerce framework to power the product database and shopping cart.
Overcoming Limitations
Photography is typically a cornerstone of website design. At times, we find ourselves working with clients that have a limited inventory of compelling visuals. Sunny provided us with some great action shots of their products but the plain white backgrounds posed a challenge of incorporating these images without appearing too plain. Our creative solution to this problem was to incorporate mix of photo filters, effects, and custom views that made the images more dynamic and a key feature of the site’s aesthetics.
Flexibility
A key component of this site on the client-side is the high degree of flexibility. The wide variety of Sunny products required more than just a generic product listing. For more complex products, we created an optional “Showcase” section in the product overview to highlight unique features with up-close visuals. We also added the option to flag specific item listings as being a top seller, new arrival, or on sale.
