RE/MAX Rebranding

In the fall of 2012, we pitched a new brand design to replace the 20-year-old logo and brand identity for RE/MAX of Boulder, Inc. The new logo features reduced, modernized and rebalanced typography. To preserve brand continuity, the mountain graphic was re-illustrated with a nod to its predecessor, preserving the several angles and line styles. The new logo was accepted as proposed, and put into production in November 2012.

Launch:
boulderco.com
Date:
09/2012
Location:
Boulder, CO

Notice: The RE/MAX Rebranding project is 12 years old and may not be representative of our current best work. It can be rewarding to look back though.