RE/MAX Rebranding

In the fall of 2012, we pitched a new brand design to replace the 20-year-old logo and brand identity for RE/MAX of Boulder, Inc.  The new logo features reduced, modernized and rebalanced typography.  To preserve brand continuity, the mountain graphic was re-illustrated with a nod to its predecessor, preserving the several angles and line styles. The new logo was accepted as proposed, and put into production in November 2012.

  • New logo design
    New logo design
  • Design grid structure
    Design grid structure
  • Logo Presentation snapshot
    Logo Presentation snapshot
  • RE/MAX Rebranding project image #5174
  • Graphic Standards Document
    Graphic Standards Document
  • RE/MAX Rebranding project image #5175
  • RE/MAX signage at their downtown Boulder office
    RE/MAX signage at their downtown Boulder office
  • Original logo design
    Original logo design
    Original Site