RE/MAX Rebranding

In the fall of 2012, we pitched a new brand design to replace the 20-year-old logo and brand identity for RE/MAX of Boulder, Inc. The new logo features reduced, modernized and rebalanced typography. To preserve brand continuity, the mountain graphic was re-illustrated with a nod to its predecessor, preserving the several angles and line styles. The new logo was accepted as proposed, and put into production in November 2012.

Launch:
boulderco.com
Date:
09/2012
Location:
Boulder, CO

Notice: The RE/MAX Rebranding project is 13 years old and may not be representative of our current best work. It can be rewarding to look back though.

New logo design
Design grid structure
Logo Presentation snapshot
RE/MAX Rebranding project image #5174
Graphic Standards Document
RE/MAX Rebranding project image #5175
RE/MAX signage at their downtown Boulder office
Original logo design

Original Site

RE/MAX Rebranding

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