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How did DesignDivine become DD9? About the name …

After a decade of operating under the DesignDivine, we decided it was time to evolve.  We began searching for a new brand that would offer some continuity with the predecessor without compromising the intent of the overhaul.

The new brand needed to be sleek, tech-focused, and mature.

We started our search close to home, using the language of in-house communication and abbreviations; the DD version X series.

DD2, DD3, DD4 …  and voilà, DD9.

DD9 had the best ring to it.

In the fall of 2011, we negotiated a good price for the domain name, made the purchase, and the re-branding was under way.