The Snow Pros

The Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI), also know as The Snow Pros, is an educational and professional development organization with 34,000+ individual and 300+ school members. DD9 redesigned and rebuilt the PSIA-AASI marketing site on the WordPress platform.

Scope of Work
  • Content Strategy
  • Website Design
  • Custom WordPress Build
  • Graphic Design
  • Website Maintenance
Launch Site

60

PageSpeed increase
on desktop

39

fewer WordPress
plugins

176

fewer WordPress
pages

Before Redesign

The original site had an outdated design that failed to showcase the benefits of conversion. It lacked strong information architecture and intentional user pathways.

After Redesign

The redesigned site conveys professionalism while expressing the “stoke” of ski and snowboard culture. The new architecture focuses on why and how the organization can help users reach their individual goals.