D’s Jerky Packaging

D’s Jerky is a 100% Angus Beef Jerky handmade in western Kentucky.  The owner has been a hunter for over forty years and started making jerky in 2009 from deer brought down with his own bow.  With the proposed package redesign, we reworked the camouflage pattern and cow head silhouette of the original design with a more contemporary and polished feel.  In addition, we developed a color palette that would integrate well with the new logo and web design, and correspond to the various jerky flavors.

• Date:

  01/2013

• Location:

  Kentucky